Chris McIntosh on transparency in the NCAA's policy for NIL
UW-Madison Athletic Director Chris McIntosh discusses opportunities for college athletes to get paid through Name, Image and Likeness contracts and fan concerns over the transparency of NCAA policies.
By Zac Schultz | Here & Now
January 28, 2026 • South Central Region
Chris McIntosh on Name, Image and Likeness contracts and concerns over NCAA policies.
VIDEO TRANSCRIPT
Zac Schultz:
I've spoken to a lot of fans who say that they're happy that college players are getting paid now, that that was overdue. But at the same time, they feel frustrated with a lack of transparency — how much, who's performing? They're viewing them at a different level, and the numbers are not being disclosed. Why aren't they being disclosed, and what would transparency mean?
Chris McIntosh:
Yeah, I mean, by the way, I share in their sentiment. I think, you know, the ability for our student athletes to benefit financially has been a long time coming and was a long time overdue. So I share in that belief. I think the landscape has changed so rapidly. Our fans have done a great job of keeping up with it. But it's changing on a daily basis, and the way we operate our department, we need to position our department in a way that has a competitive advantage against those who we compete with. And how we structure our rev share agreements and how we structure our cap strategy, it gets into that competitive advantage. And so for that reason, we haven't been willing to share too much.
Passport







Follow Us