PBS Wisconsin uses the power of public media to share the stories of Wisconsin and foster learning across a lifetime.

What We Do

We deliver your favorite PBS national programs and learning resources while grounding the PBS mission here in our state. Our approach prioritizes integrity and inclusion, quality and community. PBS Wisconsin staff produce trusted journalism, local storytelling, tools for Wisconsin educators, and community events and partnerships that connect us and keep us curious.

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PBS Wisconsin Education activates powerful and practical events and resources to support educators and creates free to use, standards-aligned, Wisconsin-focused classroom media.

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We have a strong and substantial tradition of producing content for broadcast and streaming that celebrates the stories of people from every corner of Wisconsin.

Here & Now anchor Frederica Freyberg standing in front of the Nation's capital.


Our PBS Wisconsin News team delivers essential, ethical journalism and honest reporting that is fiercely independent, accountable, and transparent to the public.

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We collaborate with experts, community members, educators, and partners to ensure our work accurately and authentically represents the diversity of Wisconsin.

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Made In Wisconsin

If it’s made in Wisconsin, it’s on PBS Wisconsin. New adventures, engaging stories and original ideas that celebrate what makes our state unique.

Our Values

PBS Wisconsin serves our communities with a set of guiding values that frame our work and establish our priorities.

Celebrating Home

We tell stories that make Wisconsin “home” – to the original occupants of this land, those born and raised here, and our newly arrived neighbors.

Lifelong Learning

We believe learning never ends and deliver resources and programming to the state’s littlest learners and wisest Wisconsinites.

Wisconsin Idea

We serve our communities guided by the Wisconsin Idea, a belief that the boundaries of the University are the boundaries of the state.

Diversity, Equity & Inclusion

We strive for diversity, equity and inclusion in the stories we tell, the communities we engage, and the staff we cultivate.

Trust & Stewardship

Our bedrock is the trust of our membership in the quality of our service. We steward their generous support with integrity as our guide.


We stay at the forefront of technology — from broadcast to streaming, using digital innovations in animation and virtual reality.

Our Mission

Our mission is to boldly enrich, educate and entertain diverse audiences of children and adults through the innovative use of television production and broadcasting, other communication technologies and community outreach. PBS Wisconsin provides access to local and national content, extending its reach and impact in the communities we serve.

Statement to the Communities We Serve

There is no place for racism in our society. We must work together as a community to ensure we no longer teach, or tolerate it.  Read the full statement.