About PBS Wisconsin

About Us

Our Local Impact

PBS Wisconsin enriches, educates, and entertains diverse audiences of all ages through our work across media and in our communities. We share history, culture, news and educational resources that make Wisconsin unique.

1.3 million
broadcast viewers in Wisconsin
966,000
digital engagements per month in 2023
4.1 million
streams per month
on PBS KIDS® platforms

PBS Wisconsin uses the power of public media to share the stories of Wisconsin and foster learning across a lifetime.

Annual Report

What We Do

We deliver your favorite PBS national programs and learning resources while grounding the PBS mission here in our state. Our approach prioritizes integrity and inclusion, quality and community. PBS Wisconsin staff produce trusted journalism, local storytelling, tools for Wisconsin educators, and community events and partnerships that connect us and keep us curious.

Two students working together over a book in a classroom setting.

Education

PBS Wisconsin Education activates powerful and practical events and resources to support educators and creates free standards-aligned Wisconsin-focused classroom media.

Person in a beekeeping suit inspecting a hive and recording with a camera.

Storytelling

We have a strong and substantial tradition of producing content for broadcast and streaming that celebrates the stories of people from every corner of Wisconsin.

Three people having a conversation at a table in a cafe during a video production shoot.

News

Our PBS News team delivers essential, ethical journalism and honest reporting that is fiercely independent, accountable and transparent to the public.

Two men sitting on stools in a studio with a colorful backdrop and overhead microphones.

Events & Engagement

We collaborate with experts, community members, educators, and partners to ensure our work accurately and authentically represents the diversity of Wisconsin.

Made in Wisconsin
If it’s made in Wisconsin, it’s on PBS Wisconsin. New adventures, engaging stories and original ideas that celebrate what makes our state unique.
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Our Mission

Our mission is to boldly enrich, educate and entertain diverse audiences of children and adults through the innovative use of television production and broadcasting, other communication technologies and community outreach. PBS Wisconsin provides access to local and national content, extending its reach and impact in the communities we serve.

Our Values

Empathy

We seek to create understanding with all of our work, while treating each other and our communities with thoughtful respect.

Diversity

PBS Wisconsin strives to reflect the full diversity of our state’s people and perspectives in our work and our staff.

Innovation

We will build on our legacy of innovation by striving to develop new approaches to our work built on the evolving needs of our audiences.

Editorial Integrity

Our reputation rests on public trust, and we will approach all of PBS Wisconsin’s work with a commitment to quality, accuracy and the highest ethics.