583,130
broadcast viewers per week
280,000+
streams per week on PBS Wisconsin digital platforms
91%
of viewers surveyed say they trust PBS Wisconsin

Data sources: Nielsen Station Index/TRAC Media Services. Data from April-June 2025. Google Analytics, YouTube TV, PBS’s DOMO Dashboards, YouTube, Facebook, IBM Livestream, DirecTV and Hulu. July 2024-June 2025. PBS Wisconsin 2025 Community Survey (n=1,226).

From local news to beloved PBS classics, Wisconsin families tune in for programming they trust. When you sponsor PBS Wisconsin, you join businesses that believe in the power of public media to inform, inspire and connect communities across our state.

PBS Wisconsin Audience

PBS Wisconsin connects you with a statewide audience that values learning, community and trusted content.

 

Engaged

Supporters of organizations and businesses that align with their values

 

Curious

Lifelong learners who seek out thoughtful, high-quality programming and experiences

 

Influential

Trusted voices at home, at work and in the community

 

Community-minded

Invested in Wisconsin’s schools, culture and civic life

Markets and Coverage

WHA-TV Madison Map
Upstate Market Map for PBS Wisconsin

Example: American Provenance

Example: Boldt

Example: Edvest

Example: Ganshert Nurseries

Investing in local storytelling connects communities and celebrates our state.

Talk with our team

Explore how your organization can support Wisconsin’s civic vitality while achieving business objectives. Let’s talk!

Contact Us

Meet our team

Natalie Glumm

Managing Director, Corporate Giving

608-262-2006

Julie Sternal

DIRECTOR OF CORPORATE SPONSORSHIPS

608-262-2006

Adrienne L. Palm

DIRECTOR OF CORPORATE SPONSORSHIPS

608-262-2006