Privacy Policy

Protecting the privacy of our Web site visitors is very important to PBS Wisconsin. Because we gather certain types of information about our users, we want to make sure you are informed of the ways in which we may and may not use the information you transmit to us when you visit This statement discloses the privacy practices for all PBS Wisconsin Web sites.

This privacy policy covers three categories:

Voluntarily-supplied Information

We will not collect personally identifiable information from you, other than what you supply to us on a voluntary basis. To make use of certain features on you need to register and to provide some information as part of the registration process. The information you supply helps us offer you more personalized features, tailoring our site to your interests and making it more useful to you.

In order to participate in some activities, you may be asked to provide some personally identifiable information so we can continually improve the services we offer. For example, we need to know your e-mail address to send you electronic newsletters and for you to participate online in the annual Auction. Knowing some of your program preferences can help us send information tailored to your interests. Supplying such information is entirely voluntary.

The areas of the site in which we collect such information, the information collected and the purpose for collecting that information are described below:

Online financial transactions

PBS Wisconsin’s Web site offers you the convenience of making membership contributions and making purchases via credit card. PBS Wisconsin takes seriously the need for the security of your account information. As with credit card transactions made over the phone or in person, your credit card information is used only for the purchase or contribution you wish to make. PBS Wisconsin contracts with third party vendors to provide secure transactions for all online financial transactions. PBS Wisconsin selects only vendors that comply with the Payment Card Industry Data Security Standards.

Our Web financial transaction forms are stored and served from a third party secure server. This means that each page you view and any information you submit is encrypted on its way between your computer or mobile device and the secure server. Even in the highly unlikely event that your transmission is intercepted, it will not be usable. All online credit card transactions are done through a secure server using 128-bit encrypted SSL. While browsers vary, most show that the session is encrypted in some way, often in the lower left corner of the screen.

Online pledging

You have the option of making a financial contribution to help support PBS Wisconsin. When making an online pledge, you must provide your name, mailing address, home telephone number, contribution level and credit card or other payment information. This is the same information we ask of all contributors in order to process pledges. Online contributors must also supply their e-mail addresses. In addition, you have the option of supplying a work telephone number and a thank-you gift request.

Online purchases

You can purchase DVDs, Auction items, register for tickets and workshops for Quilt and Garden Expo and purchase other goods through the PBS Wisconsin Web site. When making an online purchase, you must provide your name, mailing address, home telephone number, e-mail address and credit card payment information. This information is handled through a secure server and is required to process and ship orders. It will not be disclosed to any third party, other than vendors selected by PBS Wisconsin to process such transactions on its behalf.

Other online interactions

Volunteer opportunities

If you would like to volunteer your time to support PBS Wisconsin, you can do so through In order to register as a volunteer, you must provide your name, mailing address, daytime and evening telephone numbers, your e-mail address and your birth date. This information makes it possible for us to verify your eligibility to assist with fundraising efforts and to notify you of volunteer opportunities. The details you provide in the comments section of the online form help us match your interests with PBS Wisconsin’s needs.

Subscription to Electronic Newsletters

PBS Wisconsin offers free electronic newsletters to users. These newsletters include highlights of PBS Wisconsin programming and other information of interest to PBS Wisconsin viewers and supporters. To subscribe, you must provide your e-mail address. To remove yourself from the mailing list, follow the instructions at the bottom of any newsletter.


To send us e-mail through the Contact PBS Wisconsin page, you must enter a name and e-mail address, and of course, your comments. In addition, you have the option of entering a city and state. This information is used to respond to your comments. It is also used in aggregate form for statistical purposes.


PBS Wisconsin occasionally conducts surveys with the option of participating through Apart from program preference information you provide, survey responses are not correlated to any personally identifying information and are used in aggregate form to help us tailor PBS Wisconsin’s broadcast and online services.

Anonymous statistics

PBS Wisconsin’s Web server automatically collects and logs information about your connection to the Internet when you visit our site. The information collected allows us to make our site more useful to our visitors. We do NOT record your name, address, phone number, e-mail address, credit card number, or any other personally-identifying information. Rather, we do record anonymous information about your visit to our site. Examples of information collected include:

  • The Internet Protocol Address (IP Address) of the machine you used to access our Web site. Your IP address is a number that lets computers attached to the Internet know where to send you data. Your IP address does not identify you personally. Most Internet Service Providers use a “dynamic” form of assigning IP Addresses. This means that you may have a different IP Address each time you visit Also, many Internet Service Providers use “proxy servers” that provide even more anonymity for visitors.
  • The date and time you visited.
  • The pages you visited on our site.
  • The brand and version of browser you used and the type of computer or mobile device you used.
  • A list of files you downloaded or viewed.
  • The amount of time you spent viewing or listening to streaming media files.

Again, these data DO NOT contain any personally identifiable information. We use the data to analyze Web site traffic and make improvements for visitors to

Tracking and use of cookies

To help make our sites more responsive to the needs of our visitors, we invoke a standard feature found in browser software, called a cookie, to assign each visitor a unique, anonymous user ID that resides on your computer. Unless you voluntarily identify yourself (through registration, for example), we won’t know who you are, even if we assign a cookie to your computer. A cookie cannot read data stored on your computer.

We use cookies to help us tailor our site to your needs and to deliver a better, more personalized service. We may also use cookies to track the pages on our site visited by our users. We can build a better site if we know which pages our users are visiting and how often.

You can refuse cookies by turning them off in your browser. You do not need to have cookies enabled to use However, some features of our site will not work properly if you refuse cookies.

Policies for children

The Wisconsin PBS Kids section of is for parents, caregivers and children. It is a place where adults and children can surf together that, like the programs we air, is fun, safe and commercial-free.

PBS Wisconsin will not knowingly accept personally identifiable information from visitors under the age of 18 who have not obtained permission from their parents or guardians. If your child sends us an e-mail with a question or comment, or enters a contest, we will respond using his or her e-mail and will not store it for future communications.

The Wisconsin PBS Kids section of the Web site makes links only to other non-commercial, educational sites directly related to PBS Wisconsin’s programs and projects. Policies on these sites may vary from those of

Acceptance of the privacy policy

By using this Web site, you agree to the terms and conditions of this PBS Wisconsin Online Privacy Policy. If you do not agree to these terms and conditions, please do not use this site. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this policy at any time. Please check this page periodically for any changes. Your continued use of following the posting of any changes to these terms shall mean that you have accepted those changes. If you have any questions or concerns, please contact us.

We assume responsibility only for the information provided by Wisconsin Public Television on this site. As a convenience, there are links throughout the site that allow you to leave PBS Wisconsin’s site. You should be aware that these linked sites are not under PBS Wisconsin control. We can make no representations to you concerning the content of these sites, nor does the fact that PBS Wisconsin provides a link serve as an endorsement by PBS Wisconsin of any of these sites. You should also be aware that the privacy protections afforded by the PBS Wisconsin Web site may not be afforded by sites linked to the PBS Wisconsin site.

Terms of Use

Welcome to, the Web site of Wisconsin Public Television (PBS Wisconsin), a service of the Wisconsin Educational Communications Board and the University of Wisconsin-Madison.

The following rules govern the use of the PBS Wisconsin Web site. These rules apply to all materials, online communications and other information that is or becomes available on the Web site. By signing on and using you specifically agree to abide by these rules and any future modifications.

Uses Permitted

Material from or any Web site owned, operated, licensed or controlled by PBS Wisconsin may not be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way. You may download one copy of the materials on any single computer for your personal, non-commercial home use provided you keep intact all copyright and other ownership notices.

Modification of downloaded materials or use of the materials for any other purpose is a violation of copyright and other proprietary rights and is not permitted. The use of any such material on any other Web site or networked computer environment is expressly prohibited. All trademarks, service marks, and trade names are proprietary to PBS Wisconsin, its parent organizations and partners. You may not frame the PBS Wisconsin Web site to enclose its content in your site. You may link to sections of our site so long as you do not portray PBS Wisconsin in a false, misleading, derogatory or otherwise offensive manner. You may not use the PBS Wisconsin, UW-Madison or Wisconsin Educational Communications Board logos as part of the link without permission.

User’s Obligation to Abide by Applicable Law

In connection with the use of, you agree to abide by all applicable federal, state and local laws, including, but not necessarily limited to, those relating such areas as libel, slander, defamation, trade libel, product disparagement, harassment, invasion of privacy, tort, obscenity, indecency, and copyright or trademark infringement. The information available on may include intellectual property that is protected under the copyright, trademark and other intellectual property laws of the United States and/or other countries. Such intellectual property Laws generally prohibit the unauthorized reproduction, distribution or exhibition of all text, photographic and graphic (art and electronic) images, music, sound samplings and other protected materials. The violation of any laws may give rise to civil and/or criminal penalties.


PBS Wisconsin may provide links to other Web sites or resources. Because we have no control over such sites and resources, you acknowledge and agree that PBS Wisconsin is not responsible for the availability of external sites or resources. PBS Wisconsin is not responsible or liable for any content, advertising, products or other materials from such sites or resources. You also agree that PBS Wisconsin is not responsible or liable, directly or indirectly, for any damage or loss caused by such site or resource.

Comments, Communications and Postings

Visitors to may, in some instances, have the opportunity to post comments, questions, reviews, suggestions or other information on the site. These postings or communications are allowed so long as the content of the message is not illegal, obscene, defamatory, threatening, infringing of intellectual property rights, invasive of privacy, or otherwise objectionable. These postings may not consist of or contain software viruses, political campaigning, commercial solicitation or any form of “spam.” You may not impersonate any person or use a false e-mail address. PBS Wisconsin reserves the right to remove or edit such content, but does not regularly review posted content. PBS Wisconsin reserves the right to use these postings and communications as PBS Wisconsin deems necessary.

You are cautioned that any online communications may not be fully confidential. You should be aware that federal postal regulations do not protect electronic mail. You should also aware that administrative personnel of PBS Wisconsin may, in the course of their regular duties, have access to communications for technical or operational purposes. PBS Wisconsin may also disclose any communications to the extent required by law.

Protection Against Malicious Programming

PBS Wisconsin will make every effort to insure the safety of content posted to the Web site. However, downloading of software or other materials or any other use of the information on is at your own risk. You are advised to take adequate precautions to minimize any loss to your system caused by malicious programming (e.g. virus, worms), including use of anti-virus programs and proper backup of files. Posting malicious programming to is prohibited.


This site is provided by PBS Wisconsin on an “as is” and “as available” basis. PBS Wisconsin makes no representations or warranties of any kind, express or implied, as to the operation of this site or the information, content, materials, or products included on this site. You expressly agree that your use of this site is at your sole risk.

PBS Wisconsin does not warrant that any information is complete or accurate, that will be uninterrupted or error free. PBS Wisconsin does not warrant that this site, its servers, or e-mail sent from PBS Wisconsin are free of viruses or other harmful components. PBS Wisconsin will not be liable for any damages of any kind arising from the use of this site.

Release and Indemnity

PBS Wisconsin cannot be liable for any circumstance that may result from the use or inability to use the Web site due to delays in operation or transmission or any other failure of performance.


This User Policy may be modified by PBS Wisconsin from time to time. Such modifications will be binding on all site visitors as soon as they appear online.


The laws of the state of Wisconsin will govern these terms and conditions and any dispute of any sort that might arise between you and PBS Wisconsin.

Digital Millennium Copyright Act (DMCA) Notices

PBS Wisconsin respects the intellectual property rights of others. If you believe that your work has been copied in a way that constitutes copyright infringement by any content or material on the PBS Wisconsin websites, please provide the following information in writing to PBS Wisconsin’s Copyright Agent (see 17 U.S.C. Section 512(c)(3) for further detail):

  • a physical or electronic signature of a person authorized to act on behalf of the owner of the copyright.
  • a description of the copyrighted work that you claim has been infringed.
  • a description of the material that you claim to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information sufficient to permit us to locate the material.
  • information so that we can contact you, such as address, telephone number and e-mail address.
  • a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.
  • a statement that the information in the notification is accurate and, under penalty of perjury, that you are the copyright owner or are authorized to act on behalf of the owner of a copyright that is allegedly infringed.

PBS Wisconsin’s Copyright Agent can be reached as follows:

University of Wisconsin-Madison
Office of Cybersecurity (CS2112)
1210 West Dayton Street
Madison, WI 53706
Email: [email protected]

Contact Us

If you wish to report inaccurate information on the Web site, please contact us or call toll-free 800-422-9707. If you have any questions or concerns about this Web site, please contact us.

PBS Wisconsin
821 University Ave.
Madison, WI 53706
Contact PBS Wisconsin