PBS Wisconsin Documentaries

Well, haven't played this one for a while and here's Tim McGraw with "Humble and Kind."

It's 11

06.

Tim McGraw's "Humble and Kind" playing

It's 11

You know there's a light That glows by the front door Don't forget the key's under the mat We play traditional country music. Always stay humble and kind You know, work hard and... mind your own business and respect your-- your neighbors, respect your elders... all the basics. The golden rule really resonates with a lot of these-- these people in our part of the state or in-- really in anywhere in rural America. Always stay humble and kind The county seat of Durand is inland and upland from the village of Pepin. Here at Reel Country 1430 WRDN, clouds, 66, with Conway and Loretta. And providing the soundtrack for the city and surroundings is station WRDN. Station owner Brian Winnekins and cohost Martha Gingras know that much of their audience listens from dairy barns and tractor cabs, so they provide them with the news they need. Market update being brought to you... And often, they've been the bearer of bad news. Really, the biggest challenge has been the low prices. It's really been a challenge for some of these smaller operations to be able to survive, because they don't have that economy of scale of-- of producing a lot of milk to be able to-- to make up for it. When the numbers tell me that milk is down, if-- if I could be lying media, trust me, I would say that milk ended $25. July, milk down four at $15.52. August, down 14 at $16.41.

laughing

It's 11

I wish I could, because I know that would help my community. And the long, steady decline has had an impact on Durand's downtown. Half of our downtown has empty buildings. I still look this way, wondering whether or not somebody's coming off the bridge, and I realize, "Oh. There's no bridge there anymore." That's among many changes to downtown that Martha has seen over the years. My parents had the flower shop, and when the economy started taking a turn and we really couldn't support two flower shops, um, my parents sold. Brian sees this economic stagnation as a major factor in people's dissatisfaction. In rural America-- it doesn't matter if it's Wisconsin, Minnesota, wherever-- they're like, "What about us? "We seem to be working hard, "but we don't get any extra-- we don't get bailouts. "We don't-- you know, if our bank goes down, "it doesn't get bailed out. "It gets bought up by a big chain or ordered to-- to close." There's a lot of upset people when they go to the bank now, and it's like, they don't know who I am, or don't they? Why don't they know who I am? It's just based on my social security number, my income, and numbers. It's changed.