Benjamin Marquez on partisan leanings of Hispanic voters

UW-Madison political science professor Benjamin Marquez discusses the potential for shifts in political affiliations of Hispanic and Latino voters and the importance of organizing in these communities.

By Marisa Wojcik | Here & Now

October 27, 2022

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Benjamin Marquez:
And if you can promise a healthy economy where there will be plenty of jobs, well then, you know, why count on the Democrats all the time? So yeah, that's, I think that, I think this is absolutely right. The figures to look for are public opinion polls where Latinos, Hispanics say that there's no difference between the two parties. That is a vulnerable population there and they're not as closely attached to the Democrats, even though, you know, two out of three of their votes go to the Democrats. If you, political scientists ask question, you know, ask potential voters, how attached do you feel to the Democratic party? There are a lot of Latinos that aren't that strongly attached and I think these are the reasons why. You know, they need results more than they need party loyalty.


Don't go to a rally and speak a few words of clumsy Spanish or eat Mexican food that you don't normally eat but go to them and treat them as your constituency. Bring them into party activities. Make them part of the decision making structure. Have people in authority reach out to them as well. Names that they recognize. But if you don't have the, your ground game up to par, it could be very dangerous for Democrats in states like Wisconsin.

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