Doug Rebout on soybean farm uncertainty and forward planning
Wisconsin Soybeans Association President and Rock County farmer Doug Rebout explains how shifting crop prices lead farmers to look ahead to and make plans for selling the following season's harvest.
By Zac Schultz | Here & Now
October 8, 2025
Doug Rebout on how shifting crop prices lead farmers to look ahead and make plans.
VIDEO TRANSCRIPT
Doug Rebout:
Some farmers will start selling their '26 crop right now — you know, up to a portion. What a lot of farmers do is, "OK, I should get so many bushels and so I'll sell 50%," because you don't want to sell too much, because if something happens, you don't get a crop, you don't want to be on the hook for that. So, they're generally looking ahead and selling ahead a year, year-and-a-half. And, once we know what we have for the '25 year, we start selling more. Well with prices, we're not selling, we're not marketing that right now, because we're like, "Well, our price is going to go up." Sadly, prices seem to be going down right now, and so we're just sitting here going, "What do we do?" We've always done, here's been our marketing plan — and I mean, every year is a little different, but you have to have a plan. Like I said, with that uncertainty, all those plans are just kind of getting shot in the air.
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