Wisconsin Life

We always hear, you know, there is a National Bacon Day, a National This Day, a National That Day. We looked and there was no National Bobblehead Day. There's a place that handles all the national days so we just submitted an application and got the National Bobblehead Day. Then the day came, and we had like 15 minor league teams that said, "Yeah, they would do something-- social media, promotion, a giveaway." It sort of spread like wild fire. And then, all these teams that said "Yeah, they couldn't do anything this year," started posting stuff and, "Happy National Bobblehead Day!" and they were doing promotions like 2 o'clock in the afternoon. Major League Baseball put out a video. It was a vine that went through all the different teams with one bobblehead of each team. I think 90% of major and minor league teams did something on social media.