When Rubber Hit the Road | Watch on PBS Wisconsin

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About this show

In 1991, Eau Claire's Uniroyal employees received devastating news: after 75 years, the tire factory would close. As the city struggled with losing 1,300 union jobs, workers faced life-changing decisions. But this Wisconsin community reinvented itself, providing a blueprint for resilience against the backdrop of America's manufacturing decline.

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Historic black-and-white composite image showing a man inspecting a whitewall tire in a factory and a large industrial construction site.

Eau Claire after Uniroyal: Q&A with ‘When Rubber Hit the Road’ filmmakers

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