How She Rolls

<Carrie> I've been asked to do a couple of speaking engagements.

>> All the people are very excited to hear from you.

<Carrie> I'm excited too and a little nervous.

I can teach biscuits all day, but this is different.

>> Tell me a little bit about what your goals are, <Carrie> I knew I wanted to have a career in food.

I think I'm about 78% prepared.

Amy!

Bend your knees.

I have some work to do.

There's always a problem to solve, right?

<Tarah> I'm in a closet.

<Luncheon Host> Is Tarah back here, Laurie?

<Carrie> How are you going to know?

No matter where you are.

<Tarah> This is not on the script.

<Carrie> All right, Tarah.

<Tarah> I don't hear any sound.

My anxiety level is like up to here right now though.

opening music <Carrie> I took my mom's best recipe and started selling handmade Southern biscuits.

Now I'm balancing a family, a business and biscuits every day.

Thank you so much.

I'm Carrie Morey.

And this is How I Roll.

<Carrie> I've been asked to go to the upstate of South Carolina to do a couple of speaking engagements and that makes me nervous.

I can teach biscuits all day, but this is different.

>> So we kind of break all the baking rules, double the fat, double the fun, and this is cream cheese.

<Carrie> I have a busy week.

I have a small speech in Spartanburg and then a much bigger one, a couple of days later in Greenville.

So I've hired Whitney McDuff, who is a speech coach to help me kind of work things out.

<Carrie> Hi, Whitney!

How are you?

<Whitney> Hi Carrie.

I'm great.

How are you?

<Carrie> I'm very well.

Thank you.

>> Tell me a little bit about what your goals are with the audience.

What are you wanting them to walk away feeling?

<Carrie> I want them to obviously feel inspired.

I want there to be a recipe for success, like a workbook of some kind.

I don't know what we would call it, but just this is how I did it, and there's no secret to it.

<Whitney> What we really want to do is start with two main points, right?

We want to figure out what your north star is.

So in 10 years, how do you want people feeling when they leave the room?

What is that north star for you?

And then the other question that we always want to be asking is, does this bring you joy?

Does this make you happy, and I really want to build something that's going to empower people to build their own dreams and really help you carry that across the country and ultimately across the world.

<Carrie> It seems like, I might not be qualified for that, but we'll see.

I practice public speaking a lot in my car.

When I step outside of my day to day, crazy life of entrepreneurship and work on myself, good things always result.

The upstate of South Carolina is right at the edge of the Blue Ridge Mountains and it's about three hours from Charleston.

I'm coming to Spartanburg to give a talk to the Rotary.

I'm supposed to turn right here.

Oh yeah!

Eww.

I missed the turn.

This is the wrong presentation, - but yes, we'll work on that after this one.

<Tarah> Okay.

<Carrie> I haven't spoken in public in over two years, so this first speech at the Rotary will be a good way to ease back into it.

<Coby Hennecy> What began 16 years ago as a mail order handmade biscuit company has grown into literally an empire that includes eateries in three states, a food truck, two cookbooks and a near cult like following.

So, please help me welcome Carrie Morey.

(applause) <Carrie> So today [microphone feedback] I know nothing about A/V, so I don't know how to fix that.

We good?

It seems fitting that this is the first time I've spoken in public, that wasn't on Zoom with a cute top on and pajama bottoms on the bottom, (Audience laughs) that we would have a little kinks to work out.

So, no big deal, because for me, Callie's has never been about the dollars, a lot of dough, but not a lot of dollars, maybe a little bit of dollars.

It's about honoring my priority, and making my children and my friends and family proud, and making sure that I'm using my priority as my guiding beacon light to help me forge my own path.

<Fan> I want to get a cookbook for my mom.

>> Absolutely.

<Fan> My grandmother was the biscuit maker, and my mom's trying.

We say it skips generations in my family.

<Carrie> My mom would say the same thing.

She said my grandmother was not a good biscuit maker.

<Fan> I have a daughter who's an entrepreneur.

She's trying to venture out as a female, with this startup and it's hard.

>> It's hard.

<Fan> It's really hard, especially when people say no.

<Carrie> Tell her to keep going.

Keep going.

<Fan> Thank you very much.

>> Thank you for sharing.

<Tarah> You are nervous for nothing.

<Carrie> You know what it is, is when you're practicing, I'm reading and it never works that way.

That presentation today was a really good way to start and ease me back in, you know, get my feet wet.

melodious music (traffic sounds) <Carrie> When I started the idea for Callie's Biscuits, the hardest part was trying to figure out how to successfully ship products and how to get a kitchen up fitted and what all the rules and regulations were so Caroline's Cakes was truly a pioneer, and I talked to Caroline and she was a great mentor to me.

Caroline has passed away but her son Richard has taken over the business.

All right, Caroline's Cakes.

Here we are.

I told him the next time I come to Spartanburg, I really want to come see his production facility.

So I'm very excited to go learn a little bit more about Caroline's Cakes today.

<Amy> We probably go to one or two big facilities every year and we learn something different at every single facility we go to.

bright music <Richard> We are very much eat cake, be happy people.

She started baking the caramel cake out of our home kitchen.

Everything that I've learned about business has been from amazing, driven and strong women.

I saw that in my mom.

I see that in the business that Carrie has built.

We have our seven layer caramel cake.

Our caramel cloud cake is made with a caramel buttercream, a carrot caramel delight, which has a thin layer of caramel in between the layers.

One of the most frequently asked questions we get is, How do you get all those little layers?, instead of baking a whole, whole cake and then slicing it, we do bake each layer individually.

We're making the same recipe that my mom made at our home kitchen just in a bigger mixture.

bright music continues <Carrie> Amy and I always love a good bakery tour.

So this will be a great way for us to see what we want to do with our next bakery.

Oh my gosh, look at this.

Amy, this is what we need 1, 2, 3, 4 ovens <Richard> Four double rack ovens.

So I just set the timer.

You can see, it's already spinning.

>> Yeah, this is on my wish list.

<Richard> So it, get's a nice >> My birthday's in two weeks.

<Richard> even cook on all the layers, and then once it comes out, we go across the room and all the layers cool.

>> This gets me super excited for our future.

<Amy> It's the layout and the efficiency of how you use that space is really what has made me more thoughtful about what kind of space do we really need.

<Carrie> All right.

So Richard, is it frosting or icing?

<Richard> I think it's icing.

I always thought that icing was made and frosting came out of a bucket, but as long as it's going on a cake or as long as it's being enjoyed, it's fine with me.

These are actually some of the original, what the original recipes of caramel were made in these pots.

It doesn't need to be shiny and new.

We can take some butter.

We're going to add it to the buttercream.

Just take a little bit at a time.

<Carrie> Okay.

This is how we make our biscuits.

There's never been a time in my life where I didn't think we needed more butter.

bright music <Richard> Over here they're all finished by hand and then sent down to the end of the line here.

<Carrie> Look at how beautiful.

Can you teach me how to make that signature swirl?

<Richard> We can absolutely do that.

<Carrie> I'm doing it.

I'm doing it.

Do I take more from the top?

<Maria> Yes, you can keep going on the sides.

<Carrie> It's not looking as good as yours, Maria <Richard> Oh it looks amazing.

<Carrie> This is very therapeutic, like biscuit making.

<Richard> Flip the spatula over.

There you go.

<Carrie> Not a problem.

Okay!

<Maria> Very good.

Yay!

(applause) <Maria> You got it.

>> That was so fun.

Thank you.

<Carrie> I'm very proud of my caramel cake.

<Richard> This is our new walk in freezer.

<Carrie> Oh my... <Amy> Ahhh.

I can't - I mean, my first house was not even this big <Richard> 20,000 cakes will fit in here.

<Carrie> This is like 10 of our freezers.

This is insane.

We need this.

<Amy> This is what, what we want.

<Amy> We want this.

<Richard> Welcome to the shipping line.

<Carrie> Oh my gosh.

<Amy> Wow!

<Amy> We are small potatoes.

<Carrie> This makes me feel so tiny.

I'm so inspired.

<Amy> This is what I see when I see all this equipment.

<Carrie> Yeah.

Yup.

You know me, I like to wait till I make the money and then use it to reinvest in the business, but I mean, everywhere I turn, there's another massive piece of equipment, that would make you more efficient.

<Amy> But all I know is it starts with this kind of facility.

>>I know.

That's where we need to go first, <Amy>- You can't do anything like this, <Carrie> and then, baby steps, <Amy>- baby step facility right now.

<Amy> - We need a bigger facility.

bright music >> I'm Mary Walsh, and I'm one of the owners and co-founders of the Swamp Rabbit Cafe and Grocery.

We're a cafe, bakery, grocery, and food hub and our mission is to buy, sell and cook with local foods so we can support a community that celebrates our farmers, and so that's why we have Callie's here, because we also buy, food, artisan foods from regional food makers.

So we've had Callie's biscuits here for...about 10 years.

<Amy> That never gets old, seeing our product in stores.

<Carrie> I'm really happy when I'm in a grocery store of any kind.

I don't really like to shop for clothes, but I could spend hours in a specialty gourmet market.

<Amy> It's always easy to spend money when I'm with Carrie, all things food, all things kitchen.

We're really into it.

We both share that passion.

<Carrie> Oh my gosh.

Mom would be so happy.

Where's my phone?

Rancho Gordo.

Mom, the Rancho Gordo beans are here at Swamp Rabbit grocery and they have even the hominy.

- Black lentils.

I'm like a kid in a candy store.

I'm in my happy place.

Your tomatoes are way better than ours right now, because we're done with tomatoes.

<Mary> Yeah, ours are even starting to wind down.

<Carrie> Well, I'm going to be traveling, so I don't want them to be too ripe because I want them...

So, I'm picking more firm ones right now.

So I have a few days before they turn ripe.

bright music I love this t-shirt too.

My girls would love that.

(traffic sounds) <Carrie> That presentation to the Rotary was a really good way to start and ease me back in.

They were an easy crowd and I got to, you know, get my feet wet.

So this group is all entrepreneurs.

So I'm speaking to people that may already have it all figured out.

So who am I to be telling people how they should do things.

So that's kind of my insecurity coming out.

(door creaks open) Do you have any advice for me before I stand up in front of 200 female successful career women and...try to <Amy> You're a natural.

Give me a break.

You're a natural.

This is what you're good at.

I would have a panic attack if I were doing it.

>> I thought your advice was going to be for me to bring you up on stage and you could, you know, do a little jig.

<Amy> Heck no.

I'd have a panic attack.

steady music <Carrie> I think I'm about 78% prepared.

I have some work to do.

Amy!

Can you come help me move this big old piece of furniture?

Bend your knees.

This story started out by trying to solve a problem.

What I've found is that focusing on your priority will actually make you more successful.

What is your one priority?

All right, I'm going to need to just sit on that for a second and then move to this one quickly, I guess.

- but it's really not and never has been about the dollars.

Most people in the country don't even know what country ham is, and it has evolved into all, - for me, I knew I wanted to have a career in food, but I did not want to take away from my family.

- The R in RISE stands for recognizing your passion and your priority.

That doesn't mean that I didn't want to be successful and continue to grow and make money.

It just means - My problem was - I was a - I am a woman and I wanted it all.

I needed to step away, and then get a really good night's sleep and exercise in the morning and start all over again.

(footsteps pounding) upbeat music <Luncheon Host> Thank you so much.

We're so glad to have you here.

All the people are very excited to hear from you.

<Carrie> I'm excited too, and a little nervous.

<Fan> Do you mind if we take a picture?

<Carrie> Oh, I'd love it.

<Carrie> Do we know if they have agreed to do it the way we've asked them to do it?

Employee>> We're trying to work out audio now.

<Carrie> Oh, you mean you don't have a cord to connect that?

There's always a problem to solve, right?

Did you see that weird thing?

<Tarah> I fixed it.

<Carrie> Thank you.

Thank you.

Does your idea align with the lifestyle that you want?

How does it reflect your priority and passion?

The energy you use to worry is the same energy you can use to believe.

Believe in yourself.

Worrying does nothing.

Believing does everything!

Next slide.

<Tarah> I need this for my own life (Carrie sighs in awe) I'm sitting here like...

Yes.

<Carrie> Yes.

<Tarah> Okay.

Okay.

<Carrie> Good, it's working.

upbeat music <Luncheon Host>> Is Tarah back here, Laurie?

<Tarah> I'm in a closet about, what, a 100 feet from Carrie, I can't see her.

I just have to listen.

She has all of her cards on paper.

So I've taken a photo of every single card and I will just listen and click.

It wasn't planned, but we're going to make it work.

There's no clicker.

<Carrie> Oh my God!

How are you going to know.

<Tarah> From what they have told me is that I should be able to hear you crystal clear.

<Luncheon Host> All right.

<Tarah> And so if I, ...you're going to keep your cards, right?

>> I am, but I mean, it'll all work out.

It'll be just fine, but I'm definitely not reading from them, but I think you'll be able to figure out, naturally, <Tarah> We should be able to do the video with sound that was - we're trying to make sure that can work, and then we'll be good.

<Carrie> All right.

All right.

I'm ready for this to be done.

Let's go.

(applause) Today, I wanted to share with you my story, in hopes that it will inspire you, no matter where you are in your career.

From the very beginning, I made a promise to my husband and to my daughters that I would always put them first.

When you find your priority and you put your priority ahead of everything else, Everything else falls into place.

I want you to take your calendar and look at your priority and ask the question of yourself <Tarah> This is not on the script.

<Carrie> Does your priority align with what your calendar says?

And it's never like work.

It's fun.

All right, Tarah.

Next is I in RISE.. Ideas worth building your life around.

There are endless ways to define success.

And so what goals define your success?

<Tarah> I don't know if I should have done that.

So my team has some sharp cheddar biscuits that they're going to pass out, for you to taste if you've never had Callie's <Tarah> Let's hope this video works I'm really, really nervous we're not going to have sound <Carrie> while we watch the trailer for How She Rolls.

I hope you like it.

(applause) <Tarah> No sound.

I don't hear any sound.

My anxiety levels like up here right now.

Ohhh!

I think our next hire will be A/V.

This is stressful, especially because she practiced for weeks and hours and days before all of this and then sound doesn't work.

So, it's disappointing (applause) <Carrie> I don't know.

I think I could have done better.

I know Tarah's mad.

You did great!

<Tarah> You did great.

<Luncheon Host> Your talk was great.

It was great.

(Tarah whispers) <Carrie> I'm pissed about...the trailer.

<Tarah> Sure, but... ...you would say a part and I was like wait, that's not in this one, is it?

Let me go...oh...oh, Okay!

Okay!

I was like, whew!

<Carrie> I know, because I mean, I think I have it all planned out, but then when I get up there I just start like...ughh, and it's not at all like what I planned.

<Tarah> Well, that's okay.

>> Yeah, no, I think it was still on rhythm and you still said everything you wanted to say.

<Fan> I just want to say, you're amazing.

<Carrie> You are so kind.

<Fan> Thank you for your speech.

It was really inspiring and relatable.

I have a nine month old and wonder often how to balance the work, family life and, <Carrie> - It's hard.

<Fan> <Carrie> Yeah.

Keep going.

<Fan> <Carrie> It felt great.

I mean, I'm glad that I got through it.

I think it definitely could use some improvement, but the first is the hardest and now it's over and I have to keep practicing.

Let's go home.

music ends bright music (rain dropping) <Carrie> Oh, they're perfect.

That's a handful.

Most people don't peel tomatoes.

Like my mom always told me to peel tomatoes.

These are huge tomatoes.

Well, South Carolina tomatoes in the summer are fabulous, but what happens is the heat from the Low country in the late summer, you kind of lose the great tomatoes.

So it was great that we were up in Greenville because they have tomatoes a little longer than we do, And so I'm just going to make a tomato gratin.

I'll get it started and then that way when we come home from all the games, we'll have supper that we'll just need a few minutes of re-heating.

We're going to see Sarah's volleyball game tonight.

I'm excited, and you know John is the coach of Sarah's volleyball team and has been since fifth grade.

<John> (water running in faucet) <Carrie> - but you're in my way.

Sorry!

What are you eating?

There's nothing down there.

<John> You got it!

<Team> 1, 2, 3, Moultrie.

<Carrie> What is this, four ingredients?

Five, when I add the bread crumbs?

So, spoon this over grits, and it is just perfect.

That goes in the oven for 30-ish minutes.

350.

3 hundred and fifty degrees for 30-ish minutes.

I like to broil the top at the last minute.

All right.

(crowd cheers) <John> Now, switch!

Athena, I want a block.

<John> Alright, Athena.

I knew it.

I knew you could do it.

(applause) (intelligible) <John> Good serve.

Whew!

(intelligible) >> That's right.

See, you're counting!

(buzzer sounds) <John> Good game.

Good game.

<Team> 1 - 2 - 3.

Moultrie.

<Carrie> I know my north star.

Good game I'm ready for supper.

Regardless of everything going on, my priority is always my family.

bright music There are a lot of things that I want to do, but they always come first.

For me a successful day is accomplishing things in work, and then coming home and accomplishing family supper.

You hungry?

<John> Yeah, I'm starving.

<Carrie> Oh, Annalyle brought you some cookies, but just save those for after supper.

<Sarah> Is that a cookie?

<Carrie> See, that's why I hid them <John> You can have a bite.

I like you.

<Carrie> Awwwe!

<Sarah> That looks disgusting.

<John> Dang, these are good.

<Carrie> Sarah!

I'm not going to dishonor Annalyle by not appreciating her cooking.

<Sarah> Stop doing that.

<Carrie> You know what, y'all could get the water on the table, please.

<John> You want a bite of this?

<Carrie> No, I'm getting ready to eat supper.

<Sarah> Can I have some monkey bread?

<John> No.

<Carrie> Now you'll like them, I'm sure.

>> I don't like that.

<Carrie> Okay, put those on the table, please.

<John> What is in that cookie?

I mean, it's almost as good as your coffee pie.

That's not as good.

<Carrie> To me.

That is an accomplishment, but it's also a celebration of a life well lived and I love it.

<John> Come on Lou.

These suckers look good.

<Carrie> They actually are delicious.

>> This is the tomato gratin that y'all love for brunch.

<Sarah> <Cate> <Carrie> Thank you, Cate.

<John> Caroline, I thought you played great.

<Carrie> Caroline, you did play really well, and so did you, Cate.

When I put my head on the pillow at night I want to say, it was a good day.

<John> It's a good day.

It's a good volleyball day.

serene music How She Rolls is available on Amazon Prime Video.