Schwab’s Pharmacy and Hollywood
First, let's learn a little bit about Schwab's. Schwab's Pharmacy was founded in 1928, and your family, your ancestors, first opened a small location. And then, in 1932, they opened the flagship, famous location on Sunset Boulevard. (big band music) Schwab's Pharmacy wasn't a pharmacy like we would think of today. This was one where you could get ice cream, soda, drinks, liquor, groceries, and then Schwab's Pharmacy gained national fame, partially due to its location. It was directly across the street from these famous movie studios, like RKO, Columbia Pictures, Republic Studios. It became a home away from home to some of the Hollywood elite. For instance... Lana Turner, Mickey Rooney, Clark Gable, Orson Welles, Judy Garland, and The Marx Brothers all frequented this store. Schwab's was also mentioned in the 1951 classic film "Sunset Boulevard," and also "I Love Lucy," right? (Colleen Schwab) Yes, exactly. Let's stop for a minute. That's amazing. (Jason Schwab) It's awesome. Yeah, it's a great part of the family history.
Follow Us