Antiques Roadshow

APPRAISER

Where did you get the posters from?

GUEST

My wife found them at a yard sale a couple of years back. And she knows I like to collect outdoor advertising. And so she picked them up for me.

APPRAISER

Both of these posters were done from paintings, and they were used as advertisements and as company promotions. On this particular poster, the artist is quite famous, most famous perhaps for doing a poster for the 1933 Chicago World's Fair, the Century of Progress, known as a really modernist designer named Weimer Pursell. That's a nice gift. Do you have any idea how much she paid? I hate to ask how much she paid for a gift, but we kind of got to.

GUEST

I believe she paid a dollar apiece for them.

APPRAISER

Very kind wife, for a dollar, but you know, in the, in the vein of gifts that keep on giving, Winchester's a very popular subculture of collecting, anyway. There are gun people who go very crazy for their advertisements. Combine that with a famous artist, though... We've actually sold the other Pursell poster for the Winchester campaign at auction for about $600. So with each of these posters in the $600 range, you're looking at a two-dollar gift that's now a $1,200 present.

GUEST

Wow, very good.