Max Borgardt on the closing of the federal hemp THC loophole
Eagle Park Brewing Company President Max Borgardt describes the age demographics of consumers of hemp-based THC beverages as a federal loophole allowing for their sale in Wisconsin is set to close.
By Elijah Pines | Here & Now
January 12, 2026
Max Borgardt on the age demographics consumers of hemp-based THC beverages.
VIDEO TRANSCRIPT
Max Borgardt:
I'm hoping that there's so much on the line that I think — I'm hopeful — that I think our politicians hopefully will see the benefits and decide that maybe they didn't see initially. I'm hopeful that I think we can get laws in place and regulation passed so that this industry can continue forward. I think the big thing that I've seen too is just the understanding of what our industry is, and the majority, most of our customers I think I've seen are 40 plus. Like, I think the age demographic is I think what shocks the majority of people. I think everyone assumed it was going to be one demographic that was buying these products. But it has far exceeded any of my expectations of the clientele. I mean, it's across the entire board — yeah, 21 plus, people in their 20s, but then also, I would say, the majority of our customers are 40, 45 plus. People need to know more about what's happening in the industry and the customers that are using the products versus just assuming it's one kind of person.
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