Wisconsin Life

Berry Picking at Jelli's Market

Announcer:The following program is a PBS Wisconsin original production.

Angela Fitzgerald:Coming up onWisconsin Life:We uncover the mystery of mascots in Milwaukee, a group of ladies flipping the script on pinball, a Verona farmer sharing culture and crops, and a Madison couple in the business of terrifying their customers.

Man:There we go.

[prop shrieks]

Angela Fitzgerald:That’s all ahead onWisconsin Life.

[bright music]

Announcer:Funding forWisconsin Lifeis provided by: the Wooden Nickel Fund, Mary and Lowell Peterson, the A.C.V. and Mary Elston Family, the Stanley J. Cottrill Fund, UW Health, donors to the Focus Fund for Wisconsin Programs, and Friends of PBS Wisconsin.

[birds chirping]

[bright music]

Angela Fitzgerald:Hello, and welcome toWisconsin Life.I’m your host, Angela Fitzgerald. Summer in Wisconsin means it’s berry-picking season, and I’m ready to head into the fields as we visit Jelli’s Market in Jefferson County. This family farm is in Helenville and sits between I-94 and Highway 18.

Depending on the season, visitors come to pick their own blueberries, raspberries, strawberries, apples, flowers, or pumpkins.

Husband and wife Steve and Jody Knoebel followed in their grandparents’ farming footsteps. They started their berry-growing endeavors in 2001 by planting 25,000 strawberries. They named the farm Jelli’s Market, combining their daughters’ names: Jessica, Lindsay, and Libby.

Now, the daughters who the farm is named after help to run it. Over the years, they grew to include apple orchards and a commercial kitchen, baking sweet treats here daily.

I’ll head out to pick blueberries in a bit, but first, we travel the state to see what else is popping up and flourishing.

As we head to Milwaukee, to uncover the mystery behind some of our state’s most beloved mascots.

[crowd cheers]

Man:You just kinda have to move your hands and hope for the best. Simply no other job like this I can think of.

Flexin’ like a winner

Woman:The most important thing, I think, is to have fun.

Got it all

Got, got, got it all

Woman:So I’m a little bit like a superhero, in a way. [laughs]

Winner Winner

Man:You have everybody in the stadium looking at you, and you just run out. It’s a big responsibility, I would say.

Hey, hey, hey, hey

Winner Winner

[sewing machine clacks]

[playful music]

Brian Adams:Olympus Mascots was created at some point back in the 1960s. We have 250-ish total employees.

Amber Micoliczyk:They reached out to me and they’re like, “Hey, do you wanna be a mascot sewer?” And I’m like, “I have never heard of anything like that before, so sure, why not?”

Brian Adams:We’ve probably done 25,000 to 30,000 mascots through the years.

Steve Deau:We did a forklift, like a wearable forklift costume. And it had the forks in the front that just kinda went up and down. And a hidden button on the other side for, like, the backup noise. Full-body robot. [electronic noises] Top to bottom. The Racing Sausages come through here. We probably make new ones every, I don’t know, five years.

Brian Adams:We’re working on a very high-profile project right now that I can’t tell you about.

[machine buzzes]

[sanding]

Brittany Jacob-Thacker:Most of our costumes are in between 60 to 120 hours, with the average of them being probably in the 70 to 80-hour range. We consider, like, the performer’s activity level. We go a lot by, like, height range too to make sure it fits, like, a certain height range of person. There’s a lot of different aspects that all kinda go into it.

Amber Micoliczyk:So when I see the picture, I have to navigate how I’m going to make this a 3D thing. I go on to the mannequin, I start measuring out things so that I know what the proportions are so I know how to make something what it should look like on the form.

Brittany Jacob-Thacker:So, a lot of it’s fur. We have fur, Tempo, double knit are probably the big ones that we use. I particularly like when we do fur costumes just ’cause it’s cool to put different colors together and different textures.

[lion roars]

[monsters exclaim]

Brian Adams:We work with hundreds of customers every single year. Pro sports teams, collegiate sports teams, restaurants, brands, different characters, you know, representing everything down to even elementary schools.

[soft brushing]

One, two, three, whoo!

Give it to me, give it to me

Give it to me, whoo!

Give it, give it, give it to me

Give it, give it to me

Amber Micoliczyk:It’s very strange, sometimes, to just be like, watching a Packer game or something, and a commercial comes on and it’s like, “Oh, I made that,” you know? It’s like, you know, it gives me a certain level of pride and just, like, this costume made it onto TV and looks pretty good. [chuckles]

John Sidem:Feels like art come to life. Like, our art that we’re working on here, you know, becomes this full-scale, realized thing.

Whoo!

Amber Micoliczyk:And then, it’s like, you forget about all of that hard work, and you’re like, “Wow, like, this is what it comes down to at the end.”

Brittany Jacob-Thacker:The people that work here are just amazing. It’s the reason why I come back every day. It’s the reason why I have a smile on my face. It’s the reason why I love coming to work because it’s a great group of people and we get to make some really fun stuff.

Whoo!

Angela Fitzgerald:Next up, we’re off to link up with a Sheboygan woman sharing her passion for pinball.

[bright electronic music]

Pinball is part of American pop culture.

Rachel Ristow:It’s been around forever. It’s like this big, gigantic puzzle of chaos, but it’s fun.

[game chiming]

Angela Fitzgerald:Pinball’s popularity has had its ups and downs.

Rachel Ristow:Oh! Seeing a resurgence in the hobby is great.

[game clacking]

Angela Fitzgerald:At home, Rachel Ristow plays a vintage machine alongside her cat, Rigby.

Rachel Ristow:It shuts off everything else in my head because you have to focus on flipping your buttons and nudging the game and hitting the ball.

[game chiming]

Angela Fitzgerald:You can also find Rachel getting her adrenaline kicks at the Plymouth Tap.

Rachel Ristow:When I first started playing in 2019, there were no games basically in Sheboygan County, and now, we have a place like here. I think he’s got 12 games.

Angela Fitzgerald:Rachel’s heart pumps on the unpredictable fun of pinball.

Rachel Ristow:Good game. I missed my extra ball. One ball to win ’em all.

Angela Fitzgerald:She is a paralegal by day and a pinball fanatic all day, any day.

[dark music tone]

Rachel Ristow:Hey, I’ll take that. 232 million, I’ll take that any day. That was a good game.

Angela Fitzgerald:To get others in the game, Rachel founded Ladies Flip Wisconsin, a statewide club helping women take the pinball plunge.

Rachel Ristow:Women’s pinball is a whole different vibe.

Woman:All right, now I’m done. [laughing]

Rachel Ristow:The pinball community is pretty incredible. It’s made up of all sorts of people from all walks of life.

Angela Fitzgerald:Home base for Ladies Flip Wisconsin is the Diamond Plate Arcade. It’s a unique private collection near De Pere. Pinball is also a place for these women to connect, converse, and compete.

[cheering on pinball machine]

Recording:Please welcome, from Hollywood, Guns N’ Roses!

Woman:Yeah, whoo!

Rachel Ristow:Women’s pinball creates a safe space for women in the hobby so that they can learn and so that they can feel supported. I’ve been able to meet so many new people in my life. A lot of folks, I think, struggle with, where do you meet new friends at different stages in your life? I’m in my 40s. I don’t have children, I’m divorced. Women’s pinball is really important. It’s very important to me.

Angela Fitzgerald:On this evening, Rachel has organized a women’s pinball boot camp.

Rachel Ristow:Welcome to Ladies Flip Spooky Season. Yay!

[group cheering]

This is something new that I started doing last year because we wanna build your skills.

Woman:Hey!

Woman:Hey!

Rachel Ristow:I love to think about pinball as controlling chaos when you’re able to find the skills to control the ball.

Player:No, no.

Group:Yay!

Rachel Ristow:That’s what I’m talking about. You’re able to score and have a bigger game and more points, and you can win the game.

Angela Fitzgerald:Winning isn’t everything, but for Rachel, it is a close second.

Rachel Ristow:I’ve never been competitive about anything in my life until I met pinball. Get in there, you little jerkface. I played a couple of women’s world championships. My current open women’s world ranking, I think, is 25th overall in the world. I ended last year at 13th.

I think that, in Ladies Flip Wisconsin, we have some very competitive players and other players that don’t care at all.

Angela Fitzgerald:This magical box with flashing lights is more than a game for Rachel.

Rachel Ristow:Because you get into this hobby and then you meet people that just become your friends, and it becomes more than just pinball. It gives me the feeling of, like, I have always a woman in my corner looking out for me. It makes me happy.

[bells chiming]

That’s pinball. That’s pinball, baby.

Angela Fitzgerald:I’m in Helenville at Jelli’s Market, learning about one of Wisconsin’s favorite summertime activities: berry picking.

[lively music]

I sat down with Libby, whose parents bought this farm in the ’80s but didn’t start strawberry farming ’til 2001.

Libby Hafften:They’ve got a little bit of farming background, but kind of jumped into strawberries headfirst. Didn’t really know anything they were doing, but it’s kind of exploded since then, obviously. And now we have blueberries and raspberries, apples, pumpkins.

One thing for sure that makes us unique is we don’t have an admission fee. That is one thing that my parents really were against when they decided that they wanted to be more of a u-pick farm and let people come and get their own produce. It’s just nice that we allow people to come and just hang out if they want to and be in agriculture and be away from the city and learn something new while they’re here.

Customer:Thank you.

Angela Fitzgerald:That’s truly creating a space for the community.

Libby Hafften:Yeah. People can come in the farm store and buy meat like pork and beef and lamb, chicken, turkeys. And then any of our other products.

Angela Fitzgerald:There’s an array of different food items that people can enjoy fresh throughout the year.

Libby Hafften:Absolutely.

Angela Fitzgerald:Well, welcome. Thanks for coming.

Libby Hafften:So you and your sister still run the farm?

Angela Fitzgerald:Yes.

Libby Hafften:My sister Lindsay and I co-manage Jelli’s together now. She does a lot of the berries and the vegetables. I’m mainly in charge of our orchard. So I get to work with not only my sister, but my best friend. And, you know, we get sick of each other and bicker like sisters do, but at the end of the day, we both want our business to succeed and we want to make our family better, so we have the same goal in mind.

Angela Fitzgerald:I love that. And you’re able to continue your family’s legacy together.

Libby Hafften:Yes, exactly.

Angela Fitzgerald:So, Libby, I do want to go out and pick some blueberries with you.

Libby Hafften:Okay.

Angela Fitzgerald:Before we do that, is there anything I should keep in mind? Anything unique about blueberry picking for a first-time blueberry picker?

Libby Hafften:[laughs] Well, what color are blueberries?

Angela Fitzgerald:They’re blue.

Libby Hafften:They are blue, that’s good. So we should probably make sure we don’t pick any green ones, right?

Angela Fitzgerald:Okay, I’m assuming that means they’re not ready, or?

Libby Hafften:That would be correct.

Angela Fitzgerald:Okay, okay. That’s good to know.

Libby Hafften:That’s the biggest tip.

Angela Fitzgerald:Make sure they’re blue at the time of picking.

Libby Hafften:Yes. And other than that, it’s pretty easy.

Angela Fitzgerald:Okay, awesome. Well, can you go show me?

Libby Hafften:Absolutely!

Angela Fitzgerald:Thank you.

With my first blueberry picking lesson under my belt, we headed out to the field. With a little help. So which ones feel ripe for picking over here?

Libby Hafften:Well, we want the blue ones.

Angela Fitzgerald:And a taste or two. These are good.

Libby Hafften:Mm-hmm. And we allow people to, y’know, eat while they pick. That’s part of the fun.

Angela Fitzgerald:Aww.

Libby Hafften:Part of the experience.

Angela Fitzgerald:I’m sure that’s appreciated.

Whether in the field or in the shop, Jelli’s Market offers a tasty way to enjoy a Wisconsin summer.

[gentle music]

Now, we hop over to another Wisconsin farm in Verona, where one grower cultivates a taste of home.

[gentle music]

It’s a sunny fall day on this rural Verona farm. Juan Gonzalez is pulling up the papalo.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:And picking the purslane.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:These herbs are not typically grown in Wisconsin farms, making them hard to find.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:But for Mexican immigrants like Juan, they are a taste of home, especially for those from the state of Puebla.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:To get to the point where Juan is today, growing herbs for himself and others, has been a journey. From the rancho where he was raised to the farm fields of the West.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:To a chance encounter on a Madison city bus more than 20 years ago.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:But to grow from hobby gardener to full-time farmer would take time, and an unlikely friendship. Juan told the community garden director he sought larger fields to grow more.

Juan Gonzalez:[speaking Spanish]

Seth Riley:Linda and Gene Farley lived on this land. They were radically generous people who opened up their home and their property to farmers who were looking for space to grow.

Angela Fitzgerald:Gene and Linda Farley spent their first years after med school together tending to the needs of the Navajo in the Southwest. Then they brought their spirit of public service to southern Wisconsin. Eventually, they met Juan.

Seth Riley:He knew Linda and Gene before our program and organization was started, and he worked with Gene to develop the incubator farm, what would become our collaborative farm.

Angela Fitzgerald:Today, the Farleys’ farm continues what was started with Juan, a path to agriculture production for dedicated newcomers.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:Like Juan, many of the aspiring farmers have been immigrants.

Seth Riley:People have come from all over, many from Latin America, as well as a lot of people from Southeast Asia and West Africa.

Angela Fitzgerald:Many more come on tours. They learn about the farmer program and the organic and sustainable practices the farm employs. Through a translator, Juan talks about his specialty crops.

Translator:But then, you also have, like, purslane…

Angela Fitzgerald:The number of familiar plants from home Juan has brought to Wisconsin has added new flavor to the community.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:El Sabor de Puebla, literally “the flavor of Puebla” is the restaurant owned by Juan’s sister. She’s a big customer for his produce, including flowers that will decorate the ofrenda in the lobby.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:On Halloween Day at the Centro Hispano Farmers’ Market, Juan’s vegetable stand has plenty of marigolds for use the next day, the Day of the Dead. Flowers and other tributes will fill these altars of remembrance to those now gone. And in the highest perch of honor at the restaurant are the Doctors Farley.

Juan Gonzalez:[speaking Spanish]

Angela Fitzgerald:No doubt Los Abuelos Farley would be happy with all their farm has provided.

Juan Gonzalez:[speaking Spanish]

[gentle music]

Angela Fitzgerald:Our last story is a spooky one, as we meet a Madison couple who’s making it their business to terrify their customers.

BJ Winslow:I feel like every place has a spooky factor. But I do find it is unique here in Wisconsin.

Eileen Winslow:There’s definitely a weird factor. It’s something that we enjoy tapping into.

Eileen Winslow:Hi, I’m Eileen Winslow.

BJ Winslow:And I’m BJ Winslow.

Eileen Winslow:And we run Dapper Cadaver.

[spooky music]

[prop shrieks]

Prop:Who wants to play a funny little trick tonight? [laughs]

Eileen Winslow:We make and provide death-related props and decor for a number of industries, including productions, attractions, and educational facilities worldwide.

BJ Winslow:We also have the shop. We’re located here in Madison, Wisconsin. We do stuff that is, like, Halloween characters that you’re gonna see in a haunted house or an amusement park. And then we also do realistic dummies for film and television.

Eileen Winslow:We’ve provided things forAmerican Horror Story, Law and Order, 911, Shogun.

BJ Winslow:We start with a liquid material. Urethane, polyurethane, polyfoam, silicone. We’ve got a fab team that are gonna be filling the molds. A lot of our molds are realistic heads, are realistic bodies and body parts. Those are life cast off of actual people. Once it’s all set up, the liquid material becomes an expanding foam. So a small piece can be set in, like, an hour and a larger piece over four. And then, you know, once it’s all set up, you can crack open the mold, pull it out, brush the skin layers, and you’ve got yourself a realistic body.

Eileen Winslow:I’m originally from Milwaukee, south side.

BJ Winslow:I’m originally from California. I grew up in northern California. I’ve been making things for as long as I can remember.

Eileen Winslow:I had graduated from the University of Southern California. We met through friends in LA. It was actually right after BJ had moved down from northern California. And I started doing props after I got out of college, working at another guy’s shop. And I wanted to branch out on my own, and, y’know, we were able to.

[spray paint hissing]

BJ was making props in our garage, and then I had helped him set up a website, ’cause actually at that point, I worked in internet marketing.

BJ Winslow:And that was huge. Nobody else was doing prop shop websites at the time.

Eileen Winslow:It started to grow to the point where then, it wasn’t sustainable to keep doing it from the house. We started the business, we got married, went on a honeymoon, came back, and then–

BJ Winslow:And opened.

Eileen Winslow:And opened, yeah. We moved back here in fall of 2020. We really like the business environment in Wisconsin. There you go.

Customer:Thank you.

Eileen Winslow:Thank you. It’s really great for the bulk of what we do, which is manufacturing. When we were moving, there was no guarantee that people would continue calling us. And we’re just extremely happy and grateful that they did. It’s been a leap of faith in terms of continuing to grow the business in new ways as well.

BJ Winslow:We’ve done a number of dummies for UW-Platteville forensic training. These are people that are going to school to become forensic investigators. And we recently did a brand-new type of dummy where it has lividity that’s like bruising. It will actually bleach when you touch it and then go back to pink, so we developed a type of paint that does that as well.

It’s nice to go into work and have, like, both sides of things where it’s like, “Today, I’m gonna do something really stupid and I’m gonna love it,” or “Today, I’m gonna do something that could save lives.”

In the fall, we like to do the night market. There we go, cool. We like to put out one of our great characters. And people love to take their pictures with ’em. And that’s always fun. We do September and October here ’cause that’s our season.

Eileen Winslow:One of the things I loved with working with BJ well over a decade now is just seeing him grow as an artist and as a person.

BJ Winslow:Yeah, I can’t imagine doing this on my own.

Eileen Winslow:I love working with creative people and I love working with people that are helping other people. If you can do that for a living, what else can you ask for in life?

BJ Winslow:Yeah, and it’s fun. [chuckles]

[groovy music]

[prop shrieks]

Angela Fitzgerald:We’ve got a taste of Jelli’s Market in Helenville while sharing stories of people and places that make our state sweet. For more, visit WisconsinLife.org. Connect with us on social media or by email at[email protected].

Until next time, I’m your host, Angela Fitzgerald, and this is ourWisconsin Life.A very berry goodbye!

[gentle music]

Announcer:Funding forWisconsin Life is provided by: the Wooden Nickel Fund, Mary and Lowell Peterson, the A.C.V. and Mary Elston Family, the Stanley J. Cottrill Fund, UW Health, donors to the Focus Fund for Wisconsin Programs, and Friends of PBS Wisconsin.