Here & Now

Wisconsin, No Longer "America’s Dairyland?"

Frederica Freyberg:

Now for another Wisconsin news story of the week, a debate started this week over the longstanding motto that appears on Wisconsin's license plates. “America’s Dairyland” has been in place since World War II. The head of Wisconsin Manufacturers and Commerce suggests the slogan could use an update. He suggested the state motto “Forward.” The Wisconsin Farm Bureau responded by saying, “No other product has more of an economic impact in the state,” though Wisconsinites weighed in as well. Appearing online this week were suggestions such as Land of 10,001 lakes or Ya hey der. Despite the discussion, no formal process has begun to change the slogan.