About PBS Wisconsin

About Us

Our Local Impact

PBS Wisconsin enriches, educates and entertains diverse audiences of all ages through our work across media and in our communities. We share history, culture, news and educational resources that make Wisconsin unique.

583,000+
broadcast viewers per week
280,000+
streams per week
824,000+
PBS KIDS streams per week

PBS Wisconsin uses the power of public media to share the stories of Wisconsin and foster learning across a lifetime.

Annual Report

What We Do

We deliver your favorite PBS national programs and learning resources while grounding the PBS mission here in our state. Our approach prioritizes integrity and inclusion, quality and community. PBS Wisconsin staff produce trusted journalism, local storytelling, tools for Wisconsin educators, and community events and partnerships that connect us and keep us curious.

A teenage boy in a purple work apron carefully examines a bicycle's front brake and handlebars in a workshop, with an adult mentor in the foreground looking on.

Education

PBS Wisconsin Education activates powerful and practical events and resources to support educators and creates free standards-aligned Wisconsin-focused classroom media.

A videographer in a knit cap and canvas jacket adjusts a Lumix camera on a tripod beside a partially frozen creek, filming a wooded winter landscape.

Storytelling

We have a strong and substantial tradition of producing content for broadcast and streaming that celebrates the stories of people from every corner of Wisconsin.

A TV news crew films a reporter interviewing a worker at a food bank warehouse, surrounded by crates of produce and a

News

Our PBS News team delivers essential, ethical journalism and honest reporting that is fiercely independent, accountable and transparent to the public.

A smiling PBS Wisconsin staff member kneels to talk with a young boy holding an orange frisbee in front of the PBS Wisconsin mobile production truck at an outreach event.

Events & Engagement

We collaborate with experts, community members, educators, and partners to ensure our work accurately and authentically represents the diversity of Wisconsin.

Made In Wisconsin LogoMade in Wisconsin
If it’s made in Wisconsin, it’s on PBS Wisconsin. New adventures, engaging stories and original ideas that celebrate what makes our state unique.
View All

Our Mission

Our mission is to boldly enrich, educate and entertain diverse audiences of children and adults through the innovative use of television production and broadcasting, other communication technologies and community outreach. PBS Wisconsin provides access to local and national content, extending its reach and impact in the communities we serve.