Eric Greiling is Chief Development Officer of PBS Wisconsin and Executive Director of the Friends of PBS Wisconsin, overseeing the station’s fundraising and financial stewardship efforts. He leads a skilled team of experts responsible for soliciting, receiving, and stewarding financial gifts to support the station's work across the state.

Greiling's staff deliver a Development program expansive in scope — professionals who run our membership program, who steward individual gifts, corporate giving experts, legacy and planned giving specialists, and events managers who produce large, in-person gatherings like Garden & Landscape Expo and The Great Wisconsin Quilt Show, along with numerous smaller convenings of donors and friends across Wisconsin. The team also includes talented grant writers who seek targeted funding opportunities.

Greiling is responsibile for PBS Wisconsin's leadership and innovation in planned and legacy giving, and forged the creation of the PBS Wisconsin Focus Funds, allowing viewers, members and donors to give specifically to program areas and initiatives that suit their interests and commitments.