University Place Recording: ‘Perfect Architecture: Sears and Roebuck Houses in Wisconsin’

PBS Wisconsin’s University Place will record “Perfect Architecture: Sears and Roebuck Houses in Wisconsin,” a presentation by architectural historian Jim Draeger. Jim will discuss the emergence of the houses-by-mail phenomenon in the late 1800s, a fascinating chapter of our state’s building history.

As a new century approached, companies offered blueprints by mail, with Sears and Roebuck selling millwork and house plans in 1895. By 1908, Sears offered complete homes through mail order catalogs, eventually become the largest supplier of mail-order houses in America, and claiming, over more than three decades, to have sold over 100,000 homes! All this and much more will be shared in this visually driven and engaging presentation.

This free event is hosted by the Wisconsin Historical Society as part of their “History Sandwiched In” lecture series. Get more details and register for the event. Capacity is limited to 60 people.

Event Date: Tuesday, April 7

Event Time: 12:30 p.m. – 1:30 p.m.

Event Location:

History Maker Space
U.S. Bank Plaza
1 S. Pinckney Street
Madison, WI 53703