Here & Now

WEDC’s Ad Blitz Markets Working In Wisconsin To Millenials

Frederica Freyberg:

In tonight’s look ahead, state officials are on a mission. As we’ve reported, Wisconsin really, really wants millennials living and working in Chicago to leave there and come here. And this week, the Wisconsin Economic Development Corporation went live, with its million ad campaign in Chicago. Commuter trains, train platforms, health clubs and social media will see the marketing blitz about how it’s better here. How many millennials does Wisconsin want to bring into our borders? As many as they can get, according to the WEDC. Now this first marketing push is the precursor to a nearly $7 million campaign the state wants to pursue to remedy its worker shortage. State Democratic leaders say the money could be better spent on job training and say Governor Walker and his policies are to blame for driving young people out of the state.