Here & Now

New Marketing Plan: What Wisconsin Has to Offer Veterans

Frederica Freyberg:

Now for an update on the state’s job market and its thirst for workers. The Wisconsin Economic Development Corporation today launched its latest pitch to get workers into the state, this time targeting U.S. veterans. An earlier ad blitz looked to Chicago for young college grads. The new marketing plan includes outreach to veterans at transition summits as they return to civilian life and encourage them to settle in Wisconsin. The $1.9 million plan is a cooperative effort between WEDC and the Departments of Workforce Development, Veterans Affairs and Tourism.