Partner with Wisconsin's most trusted media

70%

agree that PBS sponsor messages are “different and better than advertisements”

75%

say they have a very positive or somewhat positive feeling toward sponsor messages they see on PBS

81%

of PBS Viewers say they respect the companies that sponsor PBS due to their association with PBS

Data source: Dynata | SGPTV, US Video Audience Insights 2025, Fielded 6/25/25 – 6/27/25, N=4,233, Margin of Error +/- 1.5% (sgptv.org).

PBS Wisconsin reaches every corner of the state with content people trust—making us the ideal partner for organizations that value credibility and statewide impact. Align your brand with Wisconsin’s most trusted media source.

Why partner with PBS Wisconsin?

Trusted Platform

PBS and its member stations rank #1 in public trust among media institutions.
Engaged Audiences

Viewers who actively choose quality content—and associate sponsors of public media with that quality.
Community Alignment

Demonstrate your commitment to education, journalism, and Wisconsin communities.
Statewide Reach

500,000 weekly viewers from every Wisconsin county, plus digital and event audiences.
Clutter-Free Environment

Non-commercial programming means your message stands out with greater impact.

PBS Wisconsin is a great place to be

76%

of viewers agree sponsors are committed to quality, excellence and education

64%

agree sponsors are more trustworthy than advertisers on commercial networks

74%

agree sponsors provide a valuable public service

PBS Wisconsin audience

PBS Wisconsin connects you with a statewide audience that values learning, community and trusted content.

Engaged

Supporters of organizations and businesses that align with their values

Curious

Lifelong learners who seek out thoughtful, high-quality programming and experiences

Influential

Trusted voices at home, at work and in the community

Community-minded

Invested in Wisconsin’s schools, culture and civic life

We have consistently supported PBS Wisconsin for over a quarter of a century. We believe public broadcasting adds to our understanding of the world and is something important to share throughout our great state.